KARACHI: Pakistan is a land with a rich music history producing music icons such as Noor Jehan, Mehdi Hassan, Ahmed Rushdi, Nusrat Fateh Ali Khan and others, and it seems that the younger generation is no different as it is making its mark in the ever-changing music industry.
One such emerging artist is Annural Khalid who has been named Pakistan’s first woman RADAR Artist for the year 2024 by the renowned music streaming platform Spotify with the platform’s mini-documentary shedding light on the singer’s journey as a musician.
RADAR Pakistan, a part of Spotify’s global emerging artist programme, is dedicated to identifying and elevating promising musical talents from across Pakistan and provides them with a platform to connect with audiences worldwide.
Khalid’s accomplishment comes as she celebrates the launch of her debut album, showcasing her unique blend of chill pop and rhythm and blues (R&B).
“Spotify RADAR is a huge deal to me for sure. I feel like I get to share my story with an even bigger audience and it feels so good to know that people can associate who I really am as a person with the perception they have of me as an artist,” the elated singer said while reacting to the news.
“I think that’s something I have been trying to do for a while and with RADAR […] I get insights on what my listeners are vibing with, what sound resonates more with people, just helps me know my audience better,” she added.
The development is a testament to Khalid’s talent and dedication as she was also previously named Spotify’s EQUAL Pakistan Ambassador in July 2023.
The singer who started her career back in 2020, has succeeded in producing hit tracks such as Kehdena, Mujhe Leh Chal, Dil de Bol, Pretty Lies and Sohneya Ve.